On initiative of Stefano Fossati, Director of the Italian Cultural Institute in Hong Kong, a bridge for dialogue and trade between Italy and Asia has been created. The project owes its origin to Design Made in Osaka, implemented in Japan in 2019 and promoted by the ICI-Osaka (directed by Stefano Fossati from 2014 till 2019) and the City of Osaka, with the support of Asian Studies Group and Superstudio and the patronage of the City of Milan, sister city of Osaka. Design Made in Osaka addressed mainly young professional designers based in Osaka, that were engaged in making projects, prototypes or products. A selection of these outputs was presented by Gisella Borioli, owner-CEO of Superstudio and "ambassador of the Italian Design" in Japan, in Osaka at the Knowledge Capital and in Superstudio during the Milan Design Week 2019. Other works were exhibited at the Asian Studies Group Venue. The current project marks a significant further step forward in the direction of the cultural exchange. The involvement of some companies, like Bamboo International, gave the project a strong connection with the industrial production and the market.
The meticulous research on the new frontiers of design developed by The Hong Kong Polytechnic University, Hong Kong Design Institute and Hong Kong Baptist University, is representative of the unique reality of the city - Hong Kong has one of the highest population density in the world. By putting each of the three universities in relation with an Italian designer part of a new generation of emerging talents, (Federica Biasi, Federico Peri and Sara Ricciardi), the project Design Made in Hong Kong 2020 - 2021 aims to establish an in-depth dialogue between Hong Kong students and Italian designers through a webinar program. In so doing, the project intends to highlight a shared approach, from Hong Kong to Milan, where designers are taking action. Highlighted by the new emergencies - in particular social, cultural and environmental - we saw a paradigm shift operated by Schools and rising talents, which remarks a new sense of responsibility and desire to do something to make a lasting change. The project is created by the Italian Cultural Institute in Hong Kong in collaboration with 5Vie Network / Associazione NMG, curated by Mr. Lawrence studio.
The Italian Cultural Institute in Hong Kong (ICI), currently directed by Mr. Stefano Fossati, has been active since 2011 as the official Italian governmental body dedicated to the promotion of Italian language and culture in Hong Kong and Macao through the organization of cultural events. Together with the Italian Cultural Institutes in Beijing and Shanghai, it is one of the three cultural agencies of the Italian Ministry of Foreign Affairs in China.
Central to ICI’s mission is a constant effort to encourage the understanding and enjoyment of Italian culture by organizing events that focus on Italian music, dance, cinema, theatre, architecture, literature, design and philosophy, in collaboration with the most prominent local academic and cultural institutions. ICI also encourages the development of academic exchanges, the support of visual arts exhibitions and the promotion of Italian studies.
5Vie is a glocal cultural network based in Milan which puts together different resources and entities that are dedicated to the activation and growth of a community on a social and cultural level. The objective is the promotion of creativity in all its facets, from the research for sustainable development to the consolidation of traditions and knowhow. Located in Milan's oldest and most historic district, 5Vie has the goal to involve citizens, creative hubs, public administration and companies on all levels. In the current period of transition and facing the new scenarios that characterize it, 5Vie addresses new ways of public and private partnership.
5Vie wants to create an authentic and avant-garde platform that respects the territorial identity of Milan as a crossroad of different culture, while promoting the city as a meetingpoint for creative industries (art, design, fashion, crafts, food culture, etc.). In this way 5Vie intends to obtain a global valorization through a national and transnational network. Via 5Vie Art+Design - the seventh edition of a project created for Milan Design Week - 5Vie is internationally recognized as a centre of research and avant-garde design, an operation that has contributed to unite plurality of thought and heterogeneity from all over the world. 5Vie: an Italian hub, both physical and digital, created to promote tradition, culture and innovation.
Mr.Lawrence is a Milan-based contemporary design agency and consultancy. Founded in 2018 by Annalisa Rosso, design writer and curator, formerly editor-in-chief of Icon Design magazine and Domus website, and Francesco Mainardi, brand strategist and creative director, teacher of Design Strategy at Istituto Marangoni Design Management master. Mr.Lawrence works with public and private international clients with the aim of bridging the gap between collectible and industrial design markets. Among the recent curated and produced projects:
DESIGN LOVES MILANO charity auction for Ospedale Sacco with Cambi auction house and Camron Camron PR (2020); NEST, Pop-Up Bar and Lounge by Chiara Andreatti for Four Seasons Hotel Milano (2020); GLASS UTOPIA for Canberra Design Festival 2019 supported by Craft ACT: Craft + Design Centre, Ausglass, Design Tasmania, and the Embassy of Italy in Canberra, also part of The Venice Glass Week 2020 and the upcoming Milano Design Week 2021. Mr.Lawrence collaborates with several design professionals from all around the world - among them: set designers, photographers, videomakers, web agencies, 3D artists, writers and others - gathering a specific team for each tailor-made project.